Accenture Digital
Accenture is an international consulting firm with projects across the globe. As part of the company's creative arm, I tackled all kinds of strategic challenges for our company and our clients.
Providing creative direction and writing for everything from public brand campaigns, to new business pitches to events, I introducd fresh ways of engaging our people and our clients.
I also served as a creative resource to clients in various industries, and collaborated with product teams on the branding and UX of cutting edge experiences built on Accenture technology.
Technology and Industry Solutions
Healthcare Strategy & Technology
Artificial Intelligence
Adobe Tools & Technology
Communications That Drive Value
Estée Lauder
My team crafted creative ideas to sell clients our business solutions, or to represent our work during high stakes meetings. Here are three concepts I shared with the sales team to present a cost analysis we conducted for Estée Lauder. As you can see in the executions, we build websites, apps, presentations, room theater, and more around these concepts. Each begins with a manifesto to set the tone. The first option won.
Sanofi
I worked with the sales team on a strategy to win the pharmaceutical giant’s business. With the team's bid on life support, they brought us creatives in to turn things around. We landed on the "Blink” concept as a way to communicate the urgency of reinventing regulatory affairs at Sanofi through technology, an ambitious transformation that went far beyond the client's ask. This turned the tables and won us over $400m of business.
Marriott
I worked with design arm Fjord on a customer experience app that uses data to provide better services to Marriott clients. We then showcased it as part of a broader play for Marriott’s CRM business in a pitch called “Heart’s Desire.” Below is the case study.
Events and Thought Leadership
Life Sciences CEO Forum
As part of the creative team at Accenture, I created a concept for this major industry event. Along with the concept and event materials (everything from invitations to decor), I also authored a thought leadership magazine covering the latest trends in technology and various therapeutic areas by conducting interviews with doctors, researchers, and subject matter experts.
Life Sciences DNA Week
For Accenture’s annual DNA week, my team was tasked with creating a concept and the materials for the event, which brings together Accenture’s Life Sciences leadership, subject matter experts, and industry luminaries.
Branding and Identity at Accenture
Dallas Office Concept
Here’s how we interpreted the Accenture brand and put our own spin on if for our new state of the art office in Dallas, Texas.
Products Northeast
The Products Northeast group is a big part of Accenture’s business, with regional clients who make the kind of items that are household names. Here’s how we crafted a new identity for them, designed to instill a sense of pride.
Internal Communications
The CEO Meeting
After taking the helm of the company, Accenture CEO Julie Sweet wanted to reimagine the c-suites approach to meetings. Here are the communications platforms we created for her all company and leadership meetings.
Pitch Concepts
Adidas
Concepts we developed to pitch Accenture’s approach to application services. Our proposal involved building custom apps to make work easier for Adidas’ employees.
Pfizer
Accenture was bidding to reinvent Pfizer’s approach to staffing. We created a concept around our solution that resonated with the client and won us their business. Here’s how we applied our concept to the RFP proposal. This is the high level intro to a longer document. See page six for my manifesto.
