BBM
BlackBerry’s BBM messaging service was wildly popular. As Senior Copywriter, I helped call attention to features both new and old.
Emojis on BBM 2.0
The launch of new emojis on BBM was a big deal. The associated social campaign had a bit of fun with them.
Digital Ads
These ads promoted the launch of BBM while hitting on the four brand pillars: secure, clear, free, and reliable.
BBMs from Mom and Dad
I’d say these speak for themselves.
