BlackBerry
Digital and social work I produced for BlackBerry at Publicis Groupe B1, a team drawn from several publicis agencies including Razorfish, MRY, and Digitas.
BlackBerry’s Last Stand
BlackBerry invented the smartphone, but watched as its competitors took the concept and ran with it. In a final bid for pubic relevance, the company refocused on the business community as we reset their public image with “Run the Show,” a no nonsense, black and white, text driven campaign.
Keyboard Love.
Before the repositioning above, I had the privilege of writing this inaugural post for BlackBerry’s Keyboard Love blog.
