Marcus by Goldman Sachs
As a Creative Lead and writer on the launch of Marcus by Goldman Sachs, I worked with teams across branding, product design, UX / UI, and campaign to create a completely new brand and product from the ground up. We paved a bold new direction as Goldman stepped into consumer banking, building the digital platform for Marcus’ initial product, a loan offering to pay off high interest credit cards, as well as a suite of financial tools to monitor progress.
Debt Happens.
Most people have it, but nobody talks about it. The “Debt Happens” launch campaign sought to destigmatize the topic of personal debt, and introduce a simple way of reducing it.
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