Land Rover
As Senior Copywriter on the Land Rover account, I was tasked with bringing the brand's adventurous spirit to life on every platform and developing a unique persona for each vehicle.
Each Land Rover nameplate has its own character. The Evoque is designed for urban driving, but is also capable of off-road heroics. The Range Rover is a luxury vehicle that doubles as Land Rover’s most athletic drive. Have a look below and you can see the brief for each vehicle is just a bit different.
Campaign Lines
A few ads created for the launch of a new campaign, designed to showcase the full line of Land Rover vehicles. These were used for digital, print, billboards, and more.
Experiential Display
Land Rover wanted something different for their display ads. I suggested an interactive experience that allows you to explore every inch of the vehicle.
Instagram Influencer Campaign
Influencers in the real, rugged, wild. Our team at Land Rover handpicked some of the most talented action and adventure photographers on the planet, and sent them on a journey of their choice with the new Discovery Sport. An Instagram series strung together with copy from yours truly allowed their followers and ours to tag along virtually.
Social Presence
A smattering of posts and ads driving people to take action and build or test their dream vehicle.