Modloft

As Creative Director for my own client Modloft, I created a new brand identity for the luxury furniture company. Previously, Modloft was all straightforward e-commerce and sales. Tomorrow, it’s all about the customer and connecting them with pieces they’ll love.

I conducted several workshops with the CEO and founder to identify points of differentiation and sharpen strategy. Now the brand position is “To provide personal, modern experiences that connect people with luxury furniture that’s beautiful and accessible.”